Emerging Streaming Platforms: Beyond Facebook and Instagram
- Live in Fest
- Jun 4
- 2 min read
Streaming is a powerful tool for brands to engage live with their audiences. While Facebook and Instagram still lead, emerging platforms are offering fresh ways to connect, customize, and stand out.
Understanding these platforms helps you diversify your strategy and reach more specific, loyal communities.
LinkedIn Live – Best for B2B and professional events
LinkedIn Live has low noise and high impact. Great for webinars, product launches, and leadership messaging to professional audiences.
When to use it:
– For B2B product launches
– To enhance employer branding
– In industry-focused events
Recommended events:
Product or service launches targeted at businesses
Webinars with industry experts
Live broadcasts of conferences or panels
Annual results or ESG report presentations
Twitch – Ideal for young, niche audiences
Originally for gamers, Twitch now hosts live educational content, behind-the-scenes streams, interviews, and launches. Its real-time chat creates deep interaction.
When to use it:
– For Gen Z or millennial audiences
– For live creative processes
– For community-driven content
Recommended events:
Behind-the-scenes of creative productions (music videos, campaigns, photo shoots)
Informal talks with content creators or brand ambassadors
Live coverage of in-person events (fairs, festivals, launches)
Interactive brand contests or tournaments (trivia, challenges)
YouTube Live – Large reach and lasting content
YouTube offers unmatched reach, and Live streams there can stay discoverable long after they’re over, thanks to SEO.
When to use it:
– For evergreen content
– For large-scale announcements
– If you have an established channel
Recommended events:
Global product launches
Brand events with multi-camera setups (TV-style)
Live concerts or showcases
Live training sessions or masterclasses (that can remain as evergreen content)
TikTok Live – Instant impact and high virality
TikTok Live is fast, raw, and powerful. Perfect for live product demos, tutorials, entertainment, and real-time viral moments.
When to use it:
– For Gen Z and young adult audiences
– For creative activations
– For short-form interactive content
Recommended events:
Real-time product demos
Viral challenges with influencers
Live pop-up activations or street events
Live Q&A sessions with audiences (quick and engaging)
Private Platforms (Zoom, Vimeo, StreamYard, etc.) – Full control for exclusive events
These are ideal for internal comms, closed workshops, or paid events. Some offer custom branding, security, and CRM integration.
When to use them:
– For private or gated events
– Internal employee broadcasts
– When security and access control matter
Recommended events:
Internal training for employees or distributors
Press conferences or sessions with VIP clients
Private networking events or virtual trade shows
Paid seminars or exclusive sessions for qualified leads
Streaming doesn’t have to be limited to the big two (IG & FB). Choosing the right platform can increase your impact and connect better with each audience segment. Align your content with your goals and the platform's strengths.
Want help choosing or producing the right stream for your brand? At Live in Media, we design live experiences that resonate and deliver results.
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