Corporate Video vs Promotional Video: Which One Does Your Company Need?
- Live in Fest
- Apr 28
- 2 min read
When a company sets out to create audiovisual content, a common question arises: do we need a corporate video or a promotional video?
Although both formats are powerful communication tools, their purpose, tone, and target audience are different. Understanding these differences will help you choose the right type of video to achieve your business goals.
1. Purpose
Corporate Video:
Its main goal is to showcase the essence of the company: its history, mission, values, team, and achievements. It’s ideal for strengthening brand identity, attracting talent, or presenting the company to investors and strategic partners.
Promotional Video:
It is designed to drive a specific action, such as purchasing a product, registering for an event, or hiring a service. Its focus is more direct and sales-oriented.
2. Audience
Corporate Video:
It is typically aimed at internal audiences (employees, shareholders) or external audiences (clients, media, partners) interested in learning about the company behind the brand.
Promotional Video:
It targets the final consumer or a specific market, aiming to capture attention and generate immediate interest in an offer.
3. Content and Style
Corporate Video:
Institutional storytelling.
Formal or inspiring tone.
Includes interviews, employee testimonials, and footage of company facilities.
Promotional Video:
Short and direct messaging.
Dynamic, creative, and emotional style.
Uses music, visual effects, and strong calls-to-action.
4. Duration
Corporate Video:
Typically lasts between 2 and 5 minutes, depending on the depth of the story.
Promotional Video:
Usually shorter (30 seconds to 2 minutes) to quickly capture attention on social media or during ad campaigns.
5. Distribution
Corporate Video:
Shown on official websites, at business fairs, corporate meetings, or during onboarding processes.
Promotional Video:
Distributed mainly across social media, paid advertisements, marketing emails, and landing pages for specific campaigns.
¿How we can help you from Live in Media Agency?
Both types of videos are essential to a strong communication strategy, but the choice depends on your specific goal.
Do you want to show who you are as a company? A corporate video is the way to go.
Do you want to sell a product or service? A promotional video is your best ally.
Are you thinking about creating a video for your brand? At Live in Media Agency, we help you define the best audiovisual strategy to boost your business.
Contact us!
This blog post was edited with information generated by AI.
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